Shade Tree Creative
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VW: Waterfest

Event Promo

 

GOOSEBUMPS. THAT IS HOW ONE VOLKSWAGEN ENTHUSIAST DESCRIBED IT AS HE WATCHED THIS VIDEO IN A SOCIAL MEDIA CAMPAIGN RAN BY VW.  IN THIS PROJECT WE WERE TASKED WITH CONVEYING THE LOVE THESE PEOPLE HAVE FOR THEIR VEHICLES AND THE VOLKSWAGEN BRAND BY FOLLOWING THE VW WATERFEST.  THE GOAL OF THIS PIECE WAS TO BOTH BUILD AND REINFORCE BRAND LOYALTY THROUGH THE EYES OF VW’S BIGGEST FANS.  THIS VIDEO WAS SHOT OVER 3 DAYS AND PRODUCED IN PARTNERSHIP WITH DEUTSCH L.A.

This video as used in a VW social media campaign.