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Does My Business Need A YouTube Channel?

Let’s get this out of the way… the answer is a resounding YES!  Even more than that, we hope to show the value of having the very best videos online to accurately portray your company and the message you hope to convey to consumers.

Which Businesses need a YouTube channel?  Every. Single. One.  Why?  Because the statistics show that more and more people rely upon internet videos to learn about something they are interested in, to be entertained, and especially to shop.  

Even if you haven’t considered video before for your business, there are several reasons why ANY business can and should move towards video for advertising, introduction, and branding.  Here are just a few ways you can use video to educate others about your business or service:

  1. Introduce a new product line, what it does, how to use it, and how to show it off to others on your social media pages.

  2. Showcase the user experience.  Show customers using your product or service and the problems it solves in their life.  A video is so much more powerful than written word in helping potential customers visualize how your company can add value to their life.

  3. Meet the owners, or the staff, or even the company mascot-Fred, the sombrero wearing gerbil.  In a world that increasingly relies on connectivity, putting a face on your business resonates with viewers.

  4. Reach clients on an emotional level.  Providing information is great, but reaching a viewer on a deeper emotional level is exponentially better.  In fact, it’s been shown that if you engage a client emotionally, they are much more likely to buy, sell, click, or sign – whatever your call to action may be.    

 

YouTube Statistics

So you know you need video, but how can YouTube help?  YouTube is a video giant online.  It’s a great place to upload your videos without having to worry about finding and paying for a hosting service.  Videos demand a lot of storage and YouTube hosts them for free.  

YouTube also allows you to tag your videos with keywords and descriptions to increase the likelihood of them being found by those searching the platform.  This works in conjunction with SEO to make your videos available through Google and other search engines.  In short, YouTube makes it easier for your videos to be found.

YouTube statistics are impressive, and prove video is the way of the future!

  • 300 hours of video are uploaded to YouTube every minute.

  • 1.325 Billion viewers use YouTube.

  • 4.95 Billion videos are watched on YouTube every day.

  • YouTube is broadcast in 54 languages.

  • And the most impressive statistic?  Average length of time spent on YouTube per mobile visit-40 minutes!

YouTube Analytics

Once your video is uploaded om YouTube, one of the best features to take advantage of is the Analytics page.  This page gives you feedback about your potential clients and others watching your videos.  This is tremendous in determining the videos that are working best for your campaign, which in turn helps in developing future videos for your channel.  Also, you can see just how long visitors are watching your videos, which assists in creating content that engages quickly and has a powerful hook.  

 

The RIGHT Video

Given that YouTube is a boon to businesses because of the sheer number of potential customers you could connect with on an ongoing basis, it goes without saying that you want these potential customers to see the very best video possible.  What does that mean?  It means producing a video that relies upon a hook, clear message, and strong call to action.  It means producing a video that is different than the poorly-produced garbage that clutters most channels.  It means making the right first impression with viewers.  It means engaging potential customers in such a way that they go from viewing your video to visiting your website to becoming your customer.

Consider this: Public perception shows that a poorly executed video will have a negative outcome with most viewers, and actually does MORE damage than having no video at all.  Engage more clients and boost your brand image by producing the right video.   

 

Video Marketing Rocks the Statistics

Why should you spend the money to produce professional videos for your marketing campaigns to host on YouTube?  In a Hubspot article that talks about the importance of visual content in marketing, they state that video content represents 74% of all internet traffic.  In the same article, they talk about how just using the word “video” in the subject line of an email will improve open rates by 19% and click-through rates by 65%!  Not to mention that actually having a video link in your email (that plays on your YouTube channel) increases interaction with the user by 200-300%.  Check out our recent article  Benefits of Video Marketing for even more video marketing stats.

 

This Conclusion is YOUR Beginning

You already know that video will boost your business’s message and brand.  You know that you want to produce video that best represents your company values AND connects with potential clients.  And you know YouTube is a fantastic platform for hosting these videos and in helping them reach more viewers.  

So what now?

You have two decisions to make to get started.  Namely:

  1. What kind of video would you like to produce?  

  2. What message do you want to convey?  

And actually, the process from there is surprisingly simple.  Contact us and we’ll walk you through it.

Marketing TipsChad Brown