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Benefits Of Video Marketing

 
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Have you watched a video online today?  If you own a computer and have access to the internet, chance are YES.  It’s estimated that 70% of online users watch at least one online video on a daily basis.  Why does this matter?  Because these online users are also your potential customers.  And the video they watch today should be yours.

Why video?  Because with the proliferation of the Internet, it has become easier than ever before to create and market a business.  So to really stand out and create an online presence, we have to get into maximizing the effectiveness of your marketing.  Nothing is better at quickly conveying quality and credibility than through the effective use of video. 

Consider the following 5 benefits:

1.    Efficiency

The stats are in, and people prefer to watch a short, 2-minute clip over spending 5 minutes to read 600 words. Videos are convenient, engaging, and they leave little to the imagination. Adding a video to your website will enable you to efficiently and effectively communicate with potential clients without requiring them to scour through your website to get a feel for your business.

 

2.    Connectivity

Adding a video to your website allows you to tell your business’s unique story unlike any other medium. Instead of merely writing a biography, product description, or ‘about us’ page, combine the power of auditory and visual learning with a controlled and impactful delivery because according to the latest statistics, it is a winning formula.

Your video shows potential clients who you are, gives them a glimpse into the inner workings of your business, and allows them to connect with more than just an idea — it allows them to connect with you. Your video will permit you to give the perfect pitch to your viewers. Unlike an in-person presentation, with a video, you are able to present a perfectly staged, rehearsed, and expertly delivered monologue that conveys exactly what you want your viewers to see!
 

3.    Engagement

In addition to establishing a connection with the viewer, a video can also dramatically increase the amount of time visitors spend on your site, the number of times people return to your site, as well as leading to an increase in your sales! Information is abundant, and the average attention span is fleeting. If you cannot provide pertinent information to your viewers quickly, they will move on to another site! Therefore, if you make it easy for viewers to access the information they are seeking and even command their attention through effective video, they are more likely to stay on your site.

Additionally, incorporating videos to your website enables you to share your information on a variety of social platforms giving you access to a much larger audience than just those who visit your website. Quality video trumps written content when it comes to social media sharing.  In fact, according to Animoto (2015), 1 in 4 consumers actually lose interest in a company if it doesn’t have video.

 

4.    Branding

With 28.8+ million other small business in the United States alone, chances are pretty high that someone, somewhere has a business similar to yours. To stay competitive, you must actively differentiate your business from that of your competitors, strategically personify your business, and consciously control the message your audience receives. This is commonly referred to as building your ‘brand’.

The implementation of video content on your site is the perfect way to actively build your brand. It allows you to concisely craft your business’s message and explain why your business can better serve the needs of your potential clients. A video conveys a sense of greater quality to your good or service because it forms a personal connection between the viewer and your company. If executed properly, the use of videos on your site can be a complete game-changer.

 

5.    Perception

The goal is to create quality content that portrays your company’s vision in a way that a meager textual explanation cannot achieve. A high-quality video will show your potential clients that your business is professional, attentive to detail, organized, and modern. Whereas a low quality, unorganized, inarticulate video may have the opposite effect on your potential clients.  In the fast-paced environment we live in, we are used to making broad assumptions based on limited interaction with all the companies competing for our attention.  Quality is something we consciously and subconsciously pass judgement on within those first precious seconds of interaction.  To your potential client, the quality of the video directly represents the quality of your company.

 

Still not convinced? Here are some more quick stats for you as shared by HubSpot:

  •  90% of customers report that product videos help them make purchasing decisions.
  • Video is projected to claim more than 80% of all web traffic by 2019.
  • Adding a video to marketing emails can boost click-through rates by 200-300%.
  • Embedding videos in landing pages can increase conversion rates by 80%.
  • According to YouTube, mobile video consumption grows by 100% every year.
  • 64% of customers are more likely to buy a product online after watching a video about it.
  • A third of all the time people spend online is dedicated to watching videos. 
  • Video ads now account for more than 35% of all ad spending online.
  • 59% of company decision makers would rather watch a video than read an article or blog post.

Check out this eyeopening infographic from Hubspot.com!

 
Chad Brown