As a content creator, you already know that content is king. What you may not know is how much value video marketing can add to your website. We have all heard that a picture is worth a thousand words, and according to Forrester Research an one-minute marketing video is worth 1.8 million words. Videos are versatile, effective, and engaging, and there is no limit to the ways that you can use them to further the growth of your business. Here is a list to help you in your search for the different ways your business can use video.
Are you looking to turn your passion for filmmaking into a business, or have you already begun? Well, you should be relieved to know that several other pioneers have already struggled through this process. Here are some common mistakes that filmmakers make while starting out and some techniques for avoiding them.
Have you watched a video online today? If you own a computer and have access to the internet, chance are YES. It’s estimated that 70% of online users watch at least one online video on a daily basis. Why does this matter? Because these online users are also your potential customers. And the video they watch today should be yours.