Shade Tree Creative
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Target: Best Snow Day

Event Promo

 

SNOW IN DOWNTOWN L.A.?  SURE, IF YOU’RE TARGET.  WE WERE ONSITE TO CAPTURE THE MAGIC AS IT ALL UNFOLDED.  SHAUN WHITE WAS GREAT TO WORK WITH, BUT THE HIGHLIGHT HAD TO BE SEEING SOUTHERN CALIFORNIA KIDS’ EYES LIGHT UP AS THEY SAW AND PLAYED IN SNOW FOR THE FIRST TIME.  EVERYTHING TARGET PUTS ITS NAME ON HAS TO BE FLAWLESS AND THIS PIECE WAS NO EXCEPTION.  THEY WERE THRILLED WITH THE FINAL PRODUCT AND THOUGHT IT PORTRAYED THE EXPERIENCE PERFECTLY.

This video was used in a social media campaign by Target.